About Me

Broad-based, highly adaptable Graphic Designer—with experience in branding, marketing,
Web/UX design, video, packaging, commercial photography and book design.

Experience

Freelance Art Director, San Francisco and México, 1997—Present
Graphic Designer: Work in collaboration with individuals, design groups and agencies. Project management from start to finish. Conceptualization, job estimates, design management, production, pre-press and print identity packages, web sites, promo stickers, product packaging, CD design, presentations, and brochures. Clients: Citrix, Grand Rounds, OutcomeHealth, BrightTALK, OSSO Good Bone Broths, Palo Alto Networks, The Sage Mentorship Project, a r+s arquitectura sustentable, Back to the Roots, APCERA, Viscira and Osher Marin JC.

Contrast DesignWorks, San Francisco, October 2016—Present
Sr Visual Designer: Developing original design concepts, detailed design guidelines/specs, and oversee designers and production designers to ensure quality of work and final deliverables on small to large projects. Working on a wide variety of projects, including web, environmental design, social campaigns, promotional materials & corporate identity.
Clients include: Citrix, eBay, PayPal, Bluescape, Oracle & ServiceNow.

Apollo Group, San Francisco, February 2012—December 2015
Art Director: Working on a wide variety of projects, including Web/UX design, video concepting, a broad range of marketing collateral, Brand development, event signage and social media.
Clients include: University of Phoenix.

Reputation.com, Redwood City, March 2011—December 2011
Graphic Designer: Collaborated with Creative Directors, from concept to completion for a broad range of marketing collateral, Brand development, Web/UX design, promotional materials, print ads, and merchandising.
Clients include: Reputation.com.

Rivet, San Francisco, January 2008—December 2010
Graphic Designer: Collaborated with Art Directors from concept to completion for a broad range of marketing collateral, promotional materials, print ads, retail displays and merchandising.
Clients include: VISA, Blackhawk, Boy Scouts of America, ITVS, Palm, SearchRev.

Marketing Drive, San Francisco, May 2006—December 2007
Graphic Designer: Collaborated with Art Directors from concept to completion for marketing collateral, promotional materials, print ads, retail displays and merchandising.
Clients include: VISA, Blackhawk, ITVS, Palm, SearchRev.

Gensler, San Francisco, CA, Jan 2008—Present
Graphic Designer: Responsible for brand refresh of all internal communication materials while maintaining consistent brand identity and clear communication.
Clients include: Gensler.

Instituto Familiar de la Raza, Inc. San Francisco, May 2000—April 2006
Graphic Designer: Responsible maintaining a consistent brand on communication materials, promotional and event materials and a broad range of marketing collateral.

EQ Folders, San Luis Potosí, México, 1999—2000
Junior Graphic Designer: Designed a wide range of materials including brand identity, brochures, marketing materials, signage, and product packaging.
Clients include: San Luis Potosí State Government, Rock GYM, EQ Folders premium line.

Lariab Museum, Tamuín, México, 1998—2000
Graphic Designer: Design and photograph for exhibitions materials and printed books for the museum.

YañezVilet Studio, San Luis Potosí, Mexico, 1996—2000
Junior Graphic Designer: Designed brand identity, brochures, marketing event materials and signage, and product packaging.
Clients include: Holiday Inn San Luis, Carranco Products, Auto Parts Vantec.

Education

Academy of Art University
MFA, Graphic Design
2003 – 2006

Universidad Autónoma de San Luis Potosí
Facultad del Habitat, Graphic Design
1993 – 1998

Language skills

English & Spanish

&
French Toast master, Polaroid experimental, movable type collector & cyclist with training wheels.