Blackhawk Network, a company that develops content and supplies new ways to give/receive branded gift cards, digital payments, etc.
Objective: For the first time, BlackhawkNetwork promoted their Gift Card Mall—a series of magazine ads in: Vogue, Wired, The New Yorker, Allure, Cooking Light, People, and GolfDigest. The client needed a series of print ads designed for this diverse group of networks.
Audience: Magazine readers/consumers who are looking for holiday gift shopping solutions